Everything You Need To Know About Business Cards
Although technology is becoming increasingly important in our daily life, paper remains irreplaceable. Business cards are an indispensable communication tool in today’s professional world. This “piece of paper” displays the company’s visual identity and contact information.
The name card allows the company to make itself known, to communicate its existence and activities.
Where do business cards come from? Business card printing has constantly evolved over time. Its origins are ancient, dating back to the 2nd century BC, at the time of the Qin and Han dynasties. They were called Ye, Mintie, Mingci.
In Europe, the first business cards appeared with the arrival of the printing press. In the 17th century, business cards, known as trade cards, appeared in England. Merchants used them to locate their trade. Fast forward to the 19th century, business cards developed and spread rapidly throughout Europe.
In the United States, a distinction is made between “visits cards” and “business cards”. Aristocratic families used the visits cards for their personal relationships. Merchants used business cards, which enabled them to exchange their contact information.
In the 21st century, name cards are exchanged at professional meetings, appointments, etc. One major evolution of name cards of this era being the graphic charter, consisting of the logo, the colors, displaying the visual identity of the company.
Business cards nowadays
The business card has become essential, allowing professionals to demonstrate their professionalism and stand out. A golden rule to respect: the card must have a wallet size, making it easy to fit in. The most common cards are in the form of a bank card.
New innovative business cards are on the market nowadays :
- The Vcard format, a business card available on e-mail.
- Business card CDs, CD-ROMs used for interactive presentations.
- Bluetooth or infrared, mobile phones can send electronic business cards.
- Business cards connected through NFC technology.
The business card must contain the necessary information concerning your identity and contact details: your logo, your name, first name, phone number, the email address and your website. You can add the activities and services you offer.
What style should you adopt for your name card? The business card makes it possible to enhance the image of your company, to stand out, so that your client will be capable of spontaneously remembering your business.
A neat and clean style allows your interlocutor to associate the business card with your identity.
Regardless of the design chosen, your card must be legible, essential information must be identifiable at first glance. Your card should reflect who you are and the image of your business. It goes without saying that you must also adapt the image of your card, for it to fit the profile of your industry.
What are its main characteristics?
A printer will offer you the standard format by default, which uses by the size of a credit card : 84 mm x 55 mm. Other layouts exist but they are less common (a lack of storage practicality and a higher manufacturing cost). You can print your business card on one side or on both sides, which allows you to add more content. The basic information is on the front and the practical elements are to be added on the back.
For the finishing touch, you have the choice between a professional matte or glossy coated paper. The matte finish is softer with less vivid colors. While a glossy finish, allows the colors to stand out, thus strengthening the design of your business cards.
When it comes to the type of paper, it is better to use a large weight, in order to have a more resistant and rigid card. The standard paper weight for a business card is 350 grams/m².
Regarding the choice of varnish, some printers propose to apply a varnish coat on the cards. This finishing touch enhances the smoothness of your card and makes it more resistant to light, scratches, and moisture. The downside here is that your interlocutor will have trouble writing on it.